China generally follows a first-to-file approach. Early registration can help secure the brand elements used to distribute and sell your products in Mainland China.
Logos can be protected simultaneously under trademark and copyright law. Device designs gain broader protection across goods not explicitly registered for, maximizing your defense.
If an application is refused, a review request may be available. The filing deadline and evidence requirements should be confirmed immediately after receipt of the decision.
Tackle application barriers and cyber squatting. Revoke maliciously registered trademarks that haven't been used for 3 consecutive years. Less costly than assignments or negotiation.
Contact our dedicated Mainland China IP team to discuss your registration strategy, retrials, or customs recordal before competitors file first.