Trademark registration costs depend on the country or region and the number of classes required.
At Accolade, our quoted trademark registration fee is all-inclusive from filing through to registration for a smooth application, with no additional professional fees during the standard registration process.
Check our [Trademark Fee Schedule] for first-class and additional-class fees in different jurisdictions.
For applications involving objections, oppositions or other non-standard matters, additional fees may apply.
The time required to register a trademark varies by jurisdiction and application.
The process generally involves filing, examination, publication or opposition, and registration. Applications may take longer if the trademark office raises an objection or a third party challenges the application.
Our trademark team can provide an estimated registration timeline for your selected jurisdiction before filing.
[Get a Trademark Quote & Estimated Timeline]
Yes. A trademark search can help identify earlier identical or similar trademarks and potential registration risks before you file.
Accolade provides a preliminary trademark search at no extra charge as part of our trademark registration service.
A preliminary search cannot guarantee registration, but it can help identify potential conflicts at an early stage and support a more informed filing decision.
[Start Your Trademark Search]
The number of classes depends on the goods and services provided under your trademark.
A technology business, for example, may require different classes for downloadable software, financial services, network access and SaaS technology services.
The right classes should reflect your current business activities and reasonable expansion plans.
[View Trademark Classes and Pricing]
If your brand name and logo are both important and may be used separately, consider registering each element separately. This provides greater flexibility, as protection for the word mark is not tied to one particular logo design.
For businesses operating in Mainland China, consider protecting key brand elements separately, including:
This creates different layers of trademark protection and helps protect the different ways your brand is presented and used in the market.
Example of a Multi-Layer Trademark Portfolio in China
[Insert Portfolio Structure Image]
Illustrative examples showing how a trademark portfolio may include a core mark, Chinese name and key brand variants.
Registering key brand elements separately can provide more flexible and comprehensive trademark protection in China.
Generally, you cannot broaden an existing trademark application after filing by simply adding new classes or expanding the original goods and services.
If you later need protection for additional goods or services outside the scope of the original application, a new trademark application may be required.
It is therefore important to consider your current activities and reasonable expansion plans before filing.
No. Trademark rights are territorial. A trademark registration generally provides protection only in the country or region where protection has been obtained.
If your business is entering new markets, selling internationally, licensing or manufacturing overseas, securing trademark protection in key markets can help protect your brand and support international expansion.
For businesses expanding into multiple markets, the Madrid System allows eligible applicants to seek protection in multiple member countries or regions through one international application.
However, one Madrid application does not mean worldwide protection. You must designate the specific Madrid members where protection is sought. Your Madrid guide explains that Madrid is a centralized filing mechanism rather than automatic worldwide protection.
Depending on your target markets, Madrid filing, direct national/regional filing, or a combination of both may be appropriate.
In many jurisdictions, a registered trademark can become vulnerable to non-use cancellation or revocation if it is not genuinely used for a specified period.
For example, in Mainland China, a registered trademark may be cancelled if it has not been used for three consecutive years without justified reason.
Tip: Keep records showing when, where and how your trademark is used, such as invoices, contracts, sales records, product packaging and marketing materials.
Every U.S. trademark application requires a filing basis. The appropriate basis depends on whether you are already using the trademark in U.S. commerce or have a corresponding foreign application or registration. Your U.S. filing guide similarly explains that each filing basis has its own requirements and determines what must be established before registration.
Important: Section 44(d) provides a priority claim but is not a registration basis on its own. The applicant must ultimately establish an appropriate basis for registration.
Not sure which U.S. filing basis applies? Our trademark team can review your circumstances and recommend the appropriate filing route.
In most jurisdictions, a trademark registration lasts for 10 years and can be renewed indefinitely for further 10-year periods.
Generally, no annual maintenance fee is required.
Certain jurisdictions have additional post-registration requirements. For example, U.S. registrations require specific use and maintenance filings. Your U.S. filing guide identifies maintenance filings between years 5–6, 9–10, and every 10 years thereafter.
Since 2009, Accolade IP has helped businesses protect their brands worldwide. With over 10,000 trademarks successfully registered across more than 100 countries, we provide practical, efficient and transparent trademark solutions for businesses of all sizes.
Headquartered in Hong Kong, our team of 80+ professionals operates across Mainland China, Malaysia, Singapore, the Philippines, Taiwan and other international offices. As part of ACCL, a U.S. NASDAQ-listed company, we combine local expertise, international reach and technology to deliver reliable and cost-effective IP protection.
Our services cover trademark search, classification, filing strategy, registration and portfolio management — from your first application to international expansion.
A trademark is a sign that distinguishes the goods and services of one trader from those of others.
The sign shall be capable of being represented graphically. Typically, a trademark can be words (including but not limited to English characters, Chinese characters, numbers and punctuations), device, word + device, colours, sounds, and/or any combination of above mentioned. Here are some examples:-
Once a trademark is registered, you have the exclusive rights to your designated goods and/or services in that particular jurisdiction. The use of your trademark on identical or similar goods or services, without your consent may lead to trademark infringement, and you may take legal action against it.
Some shops, organizations, entities and/or e-commerce platforms also require you to provide trademark registration certificates to protect you and your clients.
A sign cannot be registered as trademark if any of these grounds is present: (a) devoid of any distinctive character, or (b) contrary to accepted principles of morality, or (c) likely to deceive the general public, or (d) filed in bad faith.
The use of the national flag, emblem or anthem, unauthorized use of words such as Red Cross (紅十字會), Heung Yee Kuk (鄉議局), Sheng Kung Hui (聖公會) and/or others as a trademark or an element of a trademark is not allowed.
Distinctiveness means a mark is “capable of distinguishing” the goods or services of one undertaking from those of other. A mark is distinctive if it has the ability to let the relevant public easily identify and distinguish goods or services.
Marks which are simply composed of quality, quantity, purpose, value, geographical origin use, and characteristics which are dependent on the goods or services concerned are considered as devoid of distinctiveness. Such application shall be refused. Here are some examples:-
Class(es) and Goods/Services refers to your business nature. There are 45 classes. Class 1-34 are for goods. Class 35-45 are for services.
In your trademark applications, you must indicate your designated class with a list of all goods and services which you want to register your trademark with. Here are some examples:-
Please note that the number of selected goods/services in each class may impact your quotation. For example, our quotations only cover 10 goods/services in each class in China, 20 in Taiwan, South Korea, Canada, Indonesia, 6 in Vietnam and 5 in Thailand.
Affirmative.
Trademark protection is territorial. Your HK registration will only grant protection in Hong Kong. If your business covers multiple jurisdictions such as China, Taiwan, Macau, the United States, Canada, the United Kingdom, and Australia, you need to register in each of these countries and/or regions separately.
We suggest to file the in the same manner as it is in practical use. That is to say, if you only use the trademark as a whole, you shall register it as a whole. If you use every component independently, then you need to register the individual elements one by one.
A wordmark is one where the trademark has word(s), letter(s), and/or number(s) with no design element and no claim to any particular font, style, size, or colour. Generally, you have greater flexibility in the use of fonts. However, please note that if you use an original font, or your mark has been changed significantly, you must re-file it.
Please provide us with your mark image(s) for further assessment. Generally speaking, “black and white covers all” works in the most of the IP offices. It will regard that the applicant does not claim/limit to specific colours and therefore renders more flexibility in practical use.
In jurisdictions such as China, Japan, South Korea, the United States, the European Union, etc., only one (1) mark image is allowed in one trademark application. Therefore, you must choose one among your variants.
Hong Kong, Singapore, and the United Kingdom accept serial trademark applications. Assuming that your colour combinations do not affect the distinctive elements of your mark, you may submit multiple versions of your mark in one application at no additional cost.
Please provide us with your mark image(s) for further assessment. Generally speaking, there is no need to file a new application if the identity of your mark remains unchanged. Nevertheless, if there are additions and/or deletions of content(s) and/or obvious change in your mark, you will need to file a new application.
CNIPA examiners tends to exam each elements of your mark (English characters, Chinese characters, and device) independently. Identical and/or similar to each component will lead to refusal to the whole mark.
❖ To increase the success rate, you may file every component one by one. Take our company logo “
” as an example, we file four applications, “” as a whole, Chinese characters “
”, English characters “
” and device “
”.
❖ If the search result is not optimistic and/or the new application has been refused, you may consider remedies such as copyright recordal, cancellation, filing response against official refusal, opposition, invalidation etc.
❖ You may adopt defensive strategy of “file new application every three years” to deal with non-use cancellation filed by third parties.
It depends.
If someone applies identical and/or similar trademark with identical and/or similar goods/services which is likely to cause public confusion, the Trade Mark Registry will reject its application. However, if someone file the identical mark in a different class, the Registry may allow it. To get the full picture of the potential threats in 185 jurisdictions, you may subscribe our trademark monitoring services.
Trademark registration and business operations are different. Even your trademark has been registered; someone may still “steal” your mark and use it for making money. To reduce the risk and potential loss, you will need to collect pieces of evidence of the infringement and discuss with your lawyer for taking possible legal action(s) against it.
You should inform the Trademark Registry for a change of company name and/or change of company address to ensure that the official records are up-to-date.
A copyright is a form of protection provided to the authors of "original works of authorship" fixed in any tangible medium of expression. It is an automatic right and it arises when a work is created.
Unlike other intellectual property rights such as trademarks, no registration system is required in Hong Kong. In order to get protection under the law of Hong Kong, authors shall keep good records of their works.
There is a Copyright Office in China, ACCOLADE can assist you for copyright recordal in China.
The ® symbol means your mark has been registered. If you have not registered your mark in Hong Kong, or elsewhere for your goods or services, it is an offence to use the ® symbol and you may be liable on conviction to a fine.
The ™ symbol is used for an unregistered mark. You may also use it when you application is under examination.
The © symbol, or the copyright symbol, is used in copyright notices for your original works.
It is not surprising to hear this idea: a one-stop registration, with a low set of fees, can grant protection across the globe. Unfortunately, using whatever route of filing, if a mark is applied in one jurisdiction; under normal circumstances, when protection is granted, it will only be limited over there. If “global” protection is sought after, probably the applicant will have to settle application fees for each jurisdiction.
First, when an application is submitted, the applicant must specify the protection scope. Filing fees are associated with how diverse the scope is. The wider the protection scope is specified, the wider the protection will be. However, if the protection scope of a mark of prior rights is found to be irrelevant to that of another later mark, it is possible that the prior rights owner cannot affect the use of the latter mark.
NICE Classification is an international system common to most jurisdictions in the world. With a total number of 45 Classes, it generally categorizes different protection scope. The Classification is open to public inspection through this link (insert hyperlink: http://www.wipo.int/classifications/nice/nclpub/en/fr/), but it is generally advised to provide information to our consultants for free analysis of your business scope.
“Transparency” from our firm’s motto is the best term to describe our pricing. Price quoted in our online fee schedule are all-in fees inclusive of governmental fees, our service and disbursement charges and registration fees. If the case is smooth, you do not have to pay an extra penny apart from our quoted fees. The schedule can be viewed here (insert hyperlink: use HK for HK site; SG for SG site). As some jurisdictions offer slightly lower official fees, we also list out the costs for the additional Class after the first. Please do not hesitate to contact our consultants for a formal quotation without any service charges.
When the official receive your application, their examiner will check it and decide whether they need to object to your trade mark based on the criteria laid down in the Trade Marks Ordinance. Therefore there are a number of factors which you must consider before applying to register a trade mark. Listed below are some important points:
Does your trade mark stand out from the crowd? Does your trade mark, be it a logo, word, picture, etc. clearly set your goods and services apart from those of other traders? Examiner will object to the mark if they do not think it does.
If your trade mark describes the goods and services or shows the quality, purpose, quantity or value of them, then examiner is likely to object to the mark. Similarly we are likely to object to the use of geographical name in a mark.
If your trade mark is a well known term or representation in your line of business examiner would object to it. For example “V8” for vehicle engines.
Has someone else already registered or applied to register the same or similar trade mark for the same or similar goods and services? If your trade mark looks or sounds the same or similar to another registered mark, or one that is being applied for, examiner will object to your mark.
It is important to conduct a search of the trade mark register to see if your trade mark is already registered or has been applied for by another trader.
The main steps in trademark registration include conducting a comprehensive trademark search, determining the relevant goods and services classes, filing the formal application, undergoing examination, passing the publication period, receiving the registration certificate, and carrying out ongoing monitoring and maintenance.
Insufficient pre-filing searches are one of the most common and avoidable mistakes, and may lead to opposition proceedings or costly rebranding.
The Nice Classification system divides goods and services into 45 classes, and applicants must choose the appropriate classes for registration based on their current and future product lines.
Businesses should continuously monitor trademark use and take measures such as takedown notices, customs recordation, and litigation when necessary to protect brand rights.
A trademark is a distinctive word, logo, slogan, or design used to identify and distinguish the source of a company’s goods or services, enhance brand recognition, and avoid market confusion.
Trademark rights generally require registration to obtain nationwide exclusive protection, and they can be renewed indefinitely with periodic renewals. Copyright arises automatically upon creation and typically lasts for the life of the author plus seventy years, without renewal.
A trademark application generally requires the trademark representation (such as a word mark, sound, logo, color, or a combination), applicant and agent information (name, address, identity card or certificate number), and a clear list of goods and services based on the Nice Classification.
Proof of use refers to evidence of actual trademark use that may need to be submitted, such as invoices, receipts, product packaging, advertising samples, website screenshots, and award records, to demonstrate the trademark’s real market presence and scale of use.
