Design For Industrial

Design is a form of intellectual property protection that concerns itself with the aesthetics of a product. It is solely for the protection of how the product looks like and not how it functions.
Overview

Industrial Designs

Industrial designs may protect the visual appearance of physical products such as lighting products, mobile phone cases, jewellery, bottles and containers, and automobiles. Depending on the jurisdiction, protection may also extend to graphical user interfaces (GUIs) for software and mobile applications.

Design Protection

How Design Registration Protects Your Designs

Design registration can protect the visual features of a product while turning the design into a commercial asset that can be managed, licensed or transferred.

  1. 01

    Where to Register

    Registration should be considered in jurisdictions where you intend to market your products, as well as markets where the design is expected to have significant commercial value.

  2. 02

    Exclusive Rights

    A registered design may give its owner the right to prevent unauthorised manufacture, importation, use, sale or hire of products incorporating the protected design, subject to the applicable law.

  3. 03

    Commercial Asset

    Once registered, a design can become a valuable intellectual property asset that may be licensed, assigned or sold to third parties.

  4. 04

    Territorial Protection

    Design protection is territorial. Protection obtained in one jurisdiction does not automatically extend to other jurisdictions, and separate protection may therefore be required.

  5. 05

    Registration Strategy

    Official fees and registration requirements vary between jurisdictions. A filing strategy should therefore take into account your target markets, commercial value and potential enforcement needs.

Need Professional Advice?

Not Sure How to Protect Your Design?

Share some basic information about your product and design with us. Our intellectual property team can provide initial guidance on filing jurisdictions, registration strategy and the appropriate scope of protection.