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What is a Trademark?

A trademark is a sign that distinguishes the goods and services of one trader from those of others. Explore the different types of marks you can register to protect your brand identity.
Trademark Services
Brand Identity

Distinguish Your Business

For a sign to be registered as a trademark, it must be capable of being represented graphically. Registration provides exclusive rights and legal protection against infringement.

  • Graphical Representation
  • Exclusive Usage Rights
  • Brand Value Protection
  • Legal Infringement Defense

Types of Trademarks & Examples

Type of Trademark
Famous Examples
Word(s)
Apple, Cathay Pacific, Garden, Octopus, SaSa
Letters, numerals or a combination
HSBC, MTR, 737, 759, A380, 3M
Names (Individuals or Characters)
Batman, McDull, Walt Disney
Shape
Hennessy's bottle for cognac, the sphere of Sony Mobile
Colour(s)
The red arc of Citigroup
Sound
Intel's Bong jingle
A trademark can also be composed of any combination of words, indications, designs, characters, colours, sounds, smells, or packaging.

Documents Required for Registration

Document / Item
Details
Trademark Image
Soft copy (JPEG). Four black & white prints, plus fifteen color prints if the mark is in colour.
Scope of Protection
A detailed list of the products or services to be covered in the application.
Applicant Proof
Copy of the Certificate of Incorporation, Business Registration, or personal ID showing name and address.
Priority Document
If claiming priority, this can typically be filed within 3 months of the application date.
Power of Attorney (POA)
An authorized POA letter as required by some specific countries or regions.
Creative Protection

Beyond Traditional Logos

Words & Numerals

The most common forms of trademarks. They protect the actual text, letters, or numbers associated with your brand, regardless of the font or styling used.

Shapes & Packaging

If your product has a highly distinctive 3D shape or unique packaging that consumers immediately associate with your brand, it can be registered.

Sounds & Colours

Non-traditional trademarks like a specific jingle, a unique corporate colour, or even a distinctive smell can be registered if they graphically represent your unique brand identity.

Start Your Application

Ready to secure your brand identity?

Whether you have a traditional word mark, a distinctive logo, or a unique brand color, our team can help you prepare the required documents and file your application globally.

Consult an IP Expert