China Trademark Registration

China is a first-to-file nation. Register your Chinese trademark or risk losing your distribution and sales rights. We provide comprehensive strategic programs for the mainland market.
Mainland Strategy

First-to-File Protection

The significance of a China Trademark is frequently neglected by outsiders. Securing it ensures you have all the rights to distribute and sell your items.

  • Integrated vs. Separation filing
  • Retrial processing
  • Customs Recordal schemes
  • Non-use Cancellation actions

Integrated Registration vs. Separation Registration

Registration Method
Integrated
Iconic
English
Chinese
Bilingual
Integrated Type (1 application putting logo, English, and Chinese together)
Yes
No
No
No
No
Separation Between Words & Logo (2 applications: logo separate from text part)
No
Yes
No
No
Yes
Independent Element Type (3 applications: Logo, English, and Chinese separated)
No
Yes
Yes
Yes
No
Mixed Type (4 applications in parallel with all above methods)
Yes
Yes
Yes
Yes
No
Our consultants can help you determine which separation strategy best protects your brand elements from infringement in Mainland China.

Comprehensive China IP Solutions

Trademark & Copyright

Logos can be protected simultaneously under trademark and copyright law. Device designs gain broader protection across goods not explicitly registered for, maximizing your defense.

Registration Retrial

Application rejected? Retrial is the solution. You get one appeal opportunity authorized by an objective review committee, giving you time to prepare strong evidence.

Non-Use Cancellation

Tackle application barriers and cyber squatting. Revoke maliciously registered trademarks that haven't been used for 3 consecutive years. Less costly than assignments or negotiation.

Take Action

Don't lose your brand in China.

Contact our dedicated Mainland China IP team to discuss your registration strategy, retrials, or customs recordal before competitors file first.