Trademark protection in China is an important part of securing your brand. Registering your trademark can help establish exclusive rights to use and protect the registered mark in connection with the approved goods and services.
An original logo or brand design may qualify for protection under both trademark and copyright law. A coordinated protection strategy can strengthen your ability to prevent unauthorized copying and misuse of your brand assets.
If your trademark application is refused, you may apply for a review of the refusal. In general, a review request must be filed within 15 days of receiving the refusal notice, giving you an opportunity to present legal arguments and supporting evidence.
Address blocking registrations and dormant marks. A registered trademark that has not been used for three consecutive years without a valid reason may be subject to cancellation upon application. This can be a cost-effective alternative to assignment or negotiation.
Connect with our mainland intellectual property legal professionals. We evaluate rejections, construct robust litigations, and deploy marketplace warning actions.
